Sonajam® - Thermal Orthopedic Products
The Industrial group of Elementiran was found in 1984, to produce and supply thermal electric industrial equipment. In 2011 by attending in Iran’s market and having brilliant record in various industries and using it’s experiences and knowledge, they took action to set off the production line of thermal electric pads with the title of Sonajam.
In 2021, the redesign of the Sonajam brand was carried out on behalf of Studio Vav through the design of the visual corporate identity and, as a result, a new design of product packaging.
Based on the design brief, one of the main goals of the new identity was to provide a connection to the parent company's old logo. Therefore, we tried to transfer the general shape of the circle and the shape of the thermal foils as well as the color of the Elementiran company into a new Sonajam logo. On the other hand, by searching for similar products in a market, we managed to use illustrations to represent the products and their uses.
Since Sonjam products not only produce pleasant warmth but can also be used in orthopedics, pharmacies are one of the most prominent areas where these great products are offered.
The company's sales managers and we believe that the illustration contributed a lot to popularize the products in the market. The new visual identity was expanded in the following items:
- Personalized illustrations
- Packaging including all the accessories
- Corporate stationery, such as business cards, letterheads, envelopes, etc.
- Advertising brochures and other printed materials
- Posters to represent the products
- Roll-ups, light boxes etc. for the events
- Both motion graphics for the products and logo motions
Client: Sonajam® - Elementiran Co. - Tehran - Iran
Studio Vav
Creative Director & Graphic Designer: Amin Vahedi
2D Motion-Graphics Designer & 3D Modeler: Mohammadtaghi Tatari
Illustrator: Niloofar Navaei
2021-2022
